Ad Value Methodology
Our comparison data is grounded in a detailed review of 2024/2025 advertising benchmarks. We use global industry standards converted to New Zealand Dollars (NZD) to create a realistic "apples-to-apples" comparison for premium inventory.
1. Facebook & Instagram Ads$15.00 NZD CPM
Source Check (Lebesgue.io 2024 Report):
The report lists the average CPM for New Zealand at $9.09 USD.
Context: While some blended reports show lower figures (e.g., $4.00) by including low-quality Audience Network placements, $15.00 NZD is the accurate benchmark for "Standard Feed Ads"—the premium placement most advertisers actually want.
2. LinkedIn Ads$55.00 NZD CPM
Source Check (TheB2BHouse 2024):
Global benchmark for LinkedIn CPM is reported at $33.80 USD.
Context: New Zealand is a smaller, high-competition market for professionals. $55.00 is a conservative estimate for B2B campaigns targeting decision-makers.
3. Standard Digital Billboards$20.00 NZD CPM
Source Check (Vistar Media / Industry Data):
Programmatic DOOH (pDOOH) for premium roadside inventory typically trades between $15 - $35 NZD.
Context: While "run-of-network" campaigns can be cheaper, high-impact screens (like Lumo or JCDecaux sites) command a premium. $20.00 is a widely accepted programmatic floor rate for this quality of inventory.
Data verification completed Jan 2026. Exchange rates subject to market fluctuation.
Build My Campaign